Our Mission

Apply our deep experience to ensure our clients’ success and exceed their expectations.

Our Vision

Become recognized as a most trusted advisor, achieving success through our clients’ success.

Our Team

Methods of Engagement

We offer a range of flexible engagements that can be tailored to your exact requirements.

Case Study

Change Management in an SME

A brief introduction to the case study that will appeal to potential customers goes here.

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What's in a name?

About 6 months after retiring from DoD’s Senior Executive Service, I decided to form a small consulting firm. I soon found out the hardest part was not building a business plan, but deciding on a name. I no longer had expert staff around me – it was just me and Dan, my husband, at the kitchen table, tossing ideas around. When we’d finally land on a name we thought we could live with, it would turn out to be already registered in the state of Virginia. This went on for days. It consumed us.

Then one morning I was out with the dog, Maxwell, on our morning walk, and it hit me: Maxwell is a perfectly sophisticated name. Far too sophisticated, as it turned out, for this goofy dog. But a completely respectable name for a consulting firm. I was excited. We went straight home and bee-lined it to the kitchen table. Dan looked it up. Maxwell Associates was free and clear. We registered that instant and my company was born.

Fast forward 6 years and I decided it was time to refresh the brand. The original logo I had crowd-sourced was generic, very similar to that used by a certain bank, and very forgettable. I hired a professional designer and marketing expert to help. He interviewed us. Asked about the company, where we live, our philosophy on business, our hobbies. It was almost like a first date. Two weeks later he presented dozens of logos and we narrowed it down to a few themes. One of these was a set of stylized line drawings of Maxwell, the dog. It’s the one I liked best. It’s the one Dan liked best. But friends, family and associates were concerned the industry would not take us seriously with an animal logo. In the end I thought, “What the heck, Merrill Lynch has a bull with a ring in it’s nose, nobody thinks they are a rodeo.”

The decision was made and the new logo was completed.

The re-designed logo pays tribute to how the company name originated.

On one of my morning walks with Maxwell, this experience got me thinking about why I like dogs so much. They are extremely smart. They are resourceful. They are perceptive and persistent. They are unwaveringly loyal. And they are fun to be around.

That is what is in our name and that is what we stand for. If this sounds like a company you would like to engage with, click below to find out more about our services.

I hope you like our new logo. More importantly, I hope you remember it.

Not for Profit Causes

Supporting further education

Maxwell Associates proudly supports the DLA Foundation, a not for profit (501 (c) (3)) organization established in 2012 when our founder, Mae, retired from a long career in federal service. She created the DLA Foundation in the spirit of giving back to the people of the Defense Logistics Agency (DLA), with whom she had served.



With the help of like-minded Board members and supporters, the Foundation has awarded over one hundred scholarships to DLA family members.

The DLA Foundation continues to raise money through activities such as golf outings, beer tastings, luncheons and other social events. Learn More